The Paso Wine Man is back to promote Juice Media, the company and director who created the PWM ads.
[facebook.com, 2019]
I’m not sure you gonna sell *any*of your fucking wine abroad if your ad partner openly dismisses the importance of foreign cultures and languages in favor of Americanness, but then again - who cares…
Let’s be honest, it’s a little of column A and a little of column B. They make pretty commercials - they’re well filmed - but a lot of the “humor” in these videos caters to a very specific and increasingly small demographic.
And of course, they are conveniently forgetting there was a time (not so long ago) when it was popular to look down on California wines…
I do like when he says “fuck” though. Mmm.










